Branding

Universal Wallpaper Strategy

My Role
Art Director
Brand Designer
Timeline
2017
2017
Silver Addy

Objective

As a follow on to the Sedona Wallpaper Project the concept was further developed and operationalized at a brand level for Monitors and PCs. At the time of writing this you could still see examples of this amazing photography after purchasing a new laptop, desktop, or monitor. The beautiful imagery could be seen on the packaging when it arrived at your doorstep, when you turned the system on as the default background, and online when you shopped for new products. And while the UNESCO heritage portion of the concept never made it market it was still an award winning execution that further brought Dell's brands to life and helped the customer see at a glance the difference between products.

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